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Migrations Made Easier

Published:  October 10, 2020

Website migrations present a host of challenges and potential issues, any of which could cause a crisis of cascading problems in the future. Sometimes migrations are as simple as moving from an unsecured environment (HTTP) to a secured one (HTTPS). Sometimes migrations are extremely complex transitions from one ecommerce platform to another.

Categories:  BigCommerce, Brand Labs, Custom Development

Tags:  benchmarking, BigCommerce, centralization, complex, crawl, eCommerce, htaccess, HTTP, HTTPS, IT, marketing, Migration, optimize, planning, pre-migration, robot, search engine, SEO, social media, spider, SSL, tracking, traffic, upgrades, Volusion

How to Cope with a Google Core Update

Published:  May 13, 2020

“Bzzt. Bzzzt. BZZZT!” The alerts started coming in around 4 am last Tuesday, just after colleagues in Europe woke to see the early effects of Google’s announcement the afternoon before of a new core update that was to be amalgamated into some part (or parts) of Google’s organic algorithms. They require attention, especially when so many businesses are struggling to connect with customers.

Categories:  News

Tags:  algorithm, content, expert, Google Core Update, Hedger, hierarchies, indexing, Jim, kernel, keyword, marketing, organic, ranking, SEO, structure, traffic, webcast, webcology

Breadcrumb Navigation Importance for eCommerce Stores

Published:  January 25, 2019

Breadcrumb navigation has been a staple on websites for years now, especially for eCommerce stores. The best online shopping experiences provide a balance between a clean interface and getting a customer to the checkout page quickly.

Categories:  Ecommerce Tips

Tags:  blog, Breadcrumb, conversion, eCommerce, experience, Google, interface, navigation, online, PPC, ranking, responsive, revenue, search, SEO, shopping, social media

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