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How Mobile Marketing is Changing the Way Users Shop Online

Published:  December 15, 2016

Only a few years ago, shopping online meant sitting in front of a computer and browsing through endless websites for items of interest. That model has now been completely replaced, as Americans now use smartphones and other mobile devices to accomplish their online and in-store shopping. At least 65% of American adults are in possession of a smartphone, and that percentage is even considerably higher among younger adults.

Categories:  Business news, eCommerce Marketing & Strategy, Ecommerce News

Tags:  ads, amazon, Apple, beacons, brick-and-mortar, consumer, devices, Google, in-store advisor, marketing, millennials, Mobile, payments, POS, push, retail, shopping, smartphones

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