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Mac Of All Trades

Apple To The Core

Ground-up dev to keep MOAT growing

The Purpose

Founded in 1995, Mac Of All Trades is the premier buyer and seller of low-priced, excellent condition, previously owned Apple computers, products and accessories.

Services
  • Platform Migration
  • Custom Web Development
  • Platform Evaluation
  • User Experience Strategy
  • Website Redesign
  • Technical SEO Support

The Observation

Providing for every option, in any configuration, for every product in MOAT’s 25,000-square-foot facility so customers feel comfortable about purchasing “certified refurbished” requires some super dev.

Mac Of All Trades case study

The Approach

MOAT has established itself as a force in Apple resale. To ensure momentum in today’s modern space, MOAT’s operation require solutions that maintain and grow its SEO foothold, streamline backend management, and simplify the customer experience.

Mac Of All Trades store approach

The Solution

A beautiful frontend and an uncompromising backend allowed MOAT full control over everything from a WYSIWYG editor for products to Affirm and Re:amaze integrations for both customer and client customer experiences.

Other unique functionalities include:
  • GTM
  • ReCAPTCHA
  • Content migration
  • SEO Migration
  • Redesign & Custom Development
  • 301s and DNS launch
  • Single field description that leverages tiered info
  • Auto Stocking Tiers based on inventory
  • “Show Stock” hash to show stock level when appended to a page’s URL,
  • Weekly Deals category page
  • Custom Fields highlighting special offers, weekly deals promo callouts and badges
Mac Of All Trades store solution Mac Of All Trades store solution

Ready to get started on your project?

Ready to get started on your next project? Let’s connect to see if we are the right fit for you and your business!

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